SF1OG
ABOUT THE BRAND
SF1OG is the German anagram for Sidewing First Floor, reflecting the brands humble beginnings in a typical Berlin one-room flat. As the name already indicates: SF1OG is a place. A place for creativity and experimentation. It‘s design merges the Zeitgeist with nostalgic influences, creating designs that evoke a sense of the past. The Berlin based label is known for its responsible approach, using repurposed fabrics to craft modern yet timeless pieces with sustainability at heart.
All images are available at the official Berlin Fashion Week MEDIA HUB.
Why did you start your label/business?
To have a platform where I could express my own perspective and ideas. I always felt held back by rules during my fashion design studies, so I decided to create this 'universe' revolving around nostalgia and the passion for storys of people from different generations while having a strong set of values regarding sustainability and responsibility.
