SF1OG

ABOUT THE BRAND

SF1OG is a celebration of nostalgia and zeitgeist, drawing on references from the past to create unique and detail-oriented products that live up to the future. Founded by Rosa Marga Dahl during her fashion design studies, SF1OG is co-directed by Jacob Langemeyer. While the brand values traditional techniques, theyare not afraid to break classic rules and put their own spin on things. The heart of the brand is a fascination for materials and distinctive cuts, which are used for  creating truely unique ready-to-wear products..The name "SF1OG" stands for "Seitenflügel 1. Obergeschoss," the German term for "side wing first floor," reflecting the humble beginnings in Rosa's one-room flat.

ABOUT THE COLLECTION

For the Fall/Winter 2026 show, SF1OG explores the theme of hiding and the act of concealing, protecting, and revealing only in fragments. The fashion label started with a simple question: Who are we when no one is watching? The collection examines the tension between secrecy and exposure. There is a visible nod to the Victorian era, specifically women in mourning, expressed through highly codified garments that created a protective boundary. In terms of garments, mourning jackets echo the silhouettes and proportions of Victorian mourning gowns. Small artifacts are sewn into garments, revealed on the outside only through a single thread. Digital screens are integrated in little „windows“ in coats and jackets, showing short video sequences. Layering plays a central role, at times exposing the body, at others enveloping it completely, oscillating between revelation and comfort. A key feature is the wide range of custom-developed fabrics and leathers produced in close collaboration with artisanal makers. Materials include repurposed antique linens, cashmere, leather, silk, sequins and shearling – focussing on texture and touch.

All images are available at the official Berlin Fashion Week MEDIA HUB.