sample030

ABOUT THE BRAND

Born in Berlin, sample030 is a cultural movement blending urban lifestyle, music and design into an authentic experience. The name reflects its roots: "sample" for the brand’s beginnings in exclusive custom pieces, and "030" as the iconic city code of Berlin. Rooted in the raw energy of the streets and elevated by refined craftsmanship, the brand channels the city’s pulse into progressive fashion narratives. Beyond the runway, sample030 drives cultural visibility. National and international icons, including J Balvin, DJ Snake, SoFaygo, Ski Aggu, Nina Chuba and many more, have appeared in custom looks, cementing the label at the intersection of fashion, music, and global youth culture.

ABOUT THE COLLECTION  

Berlin-based label sample030 presents its latest Fall/Winter collection 2026 titled “Storm the Block”, capturing the raw energy and power of the street and urban culture. The collection in inspired by structures of blueprints and the severity of brutalist architecture and urban environment, translating them into sharp silhouettes and bold proportions. It features oversized cuts, garments of extreme lengths, intricate material treatment and statement outerwear for a wardrobe that is fearless, energetic and deeply rooted in urban culture. Thick jersey, rough denim, faux furs, manipulated leathers and metallic surfaces that feel both destructive and creative tell a story of tension and renewal.

All images can be found in the official Berlin Fashion Week MEDIA HUB.