Kitschy Couture

ABOUT THE BRAND

Kitschy Couture is a celebration of diasporic identity! The founder of the label Abarna Kugathasan explores the intimate tale of her transcultural self. Merging Sri Lankan roots, Tamil ancestry and a western upbringing. As a child of Tamil immigrants, Kugathasan expresses her own identity and honors cultural duality. The sugary landscape of Kitschy Couture uncovers the diasporic sense of longing and the meaning of homesickness.

ABOUT THE EVENT

Kitschy & Friends was a full-day community event where Kitschy Couture presented its Spring/Summer 2025 collection and highlighted its newly launched Converse campaign. In true Kitschy style, a signature universe was being created to offer the community an immersive experience.

All images are available at the official Berlin Fashion Week MEDIA HUB.