DZHUS

ABOUT THE LABEL

DZHUS is a Ukrainian conceptual brand internationally known for its multi-purpose outfits, made of cruelty-free materials. Designer Irina Dzhus’ pattern-making innovations help minimise physical shopping and create a versatile yet sustainable wardrobe from a few transformable garments. Since the war began, DZHUS has relocated to the EU and has been donating 30% of its profit to Ukrainian animal rights organisations.

From the day of its launch in 2010, DZHUS is a vegetarian-friendly brand and uses only ethical materials. In 2019, DZHUS won the Cruelty-free Fashion prize at Best Fashion Awards Ukraine. Short-listed for the International Woolmark Prize back in 2015, DZHUS is now stocked at concept stores in Japan, China, Belgium, Portugal, USA, UAE, Saudi Arabia, Kuwait, Australia, and sold online worldwide. Initially designed as womenswear, many of DZHUS garments have unisex aesthetics and fit. Among the brand’s clients are American avant-garde musicians Zola Jesus and EYIBRA, and Ukrainian stars Onuka and Jamala, the Eurovision-2016 winner. The fashion house has collaborated with The Hunger Games and Star Trek Discovery as well as leading beauty brands: Saco, Davines, La Biosthetique. DZHUS has been featured in the top international press: Vogue, Dazed&Confused, Harper's Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Kaltblut, ASVOF, Dezeen, and many more.

DZHUS collections have been presented during Paris Fashion Week, Berlin Fashion Week, Ukrainian Fashion Week, Milan Design Week, International Fashion Showcase London, Brussels Fashion Week, Helsinki Fashion Week, Vegan Fashion Week in Los Angeles, Milan Design Week, Vienna Design Week, Dutch Design Week, Designblok Prague, Feeric Fashion Week in Romania.

All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB.